Our “Content Marketing Services” will enable you to deliver accurate and consistent Consumer Centric Content across all distribution channels. Whether consumers visit your website to make a purchase, use their mobile devices to conduct research, or place a call to your consumer contact centre with a question or go to your retail store to ask a question, our Content Management Solution will deliver consistency and positive experience. Content marketing Strategy Experts at CelerMovens Consulting will develop
- Unique & rich product content
- Storefronts that perform in terms of conversions, reductions in return rates and desired customer outcome
- Improve usability
- Add features to counter the competition (Sizing charts, images and video, feature lists, colour swatches and recommendations in the form of cross-selling and up-sell options)
- Customer-generated reviews, ratings, tags and categorisation
Here are a few things we lay particular emphasis on while executing a content marketing strategy:
- Web Analytics: Who, what, why, when and where of customers and their shopping behaviour. A clear picture of the visitor’s experience.
- SEO: Let people find you easily when they are in need of your help, services and products.
- Responsive web design: Let people see you without worrying about what tool they are using to reach out to you. They should feel elated by visiting your website from their laptop, mobile phone or tablets. When we design your user interface it is always responsive.
Why is a content marketing strategy important?
Creating a strategy that’s suited to your specific business and target audience is how you stay true to your brand and make marketing materials as effective as possible. It’s important to evaluate every asset for the value it adds to the strategy as a whole, and
then make adjustments as needed. A 360-degree content marketing strategy educates customers, nurtures prospects and closes sales.